Client Director at the creative agency Benjamin Creative, Camilla Bjarnholt pours her passion into the development of brands through storytelling and collaborations. We sat her down for a talk about developing and fulfilling others’ creative visions and finding her own path in the creative industry.
How and when did your passion for communication and strategy start?
In primary and high school, it all came very natural for me, when deep diving into the symbolism and purposes analysing the legendary 90ties adverts from United Colours of Benetton or the surreal Café Noire adverts. So, I believe my communications interest and passion started when I was around 15 years old.
What do you know now that you wish you had known before entering the creative industry?
I have learned that things always work out some way or another. So, the experience knowing that there is always a way to solve an issue or conflict, would have saved me from a lot of frustrations and sleepless nights.
Can you tell us a little more about your work at Benjamin Creative?
Throughout my working life a lot of decisions and creative scopes have been based on gut feelings. Today I'm working way more structured, identifying brand diagnosis and growth potential based on data, which creates a solid foundation for the creative process. And working with our Creative Directors we're looking into audience behavior /-insights, and global trends, which I find incredibly interesting and the key to everything I/we do today.
How do you experience working as a consultant with others’ visions for their brands compared to working as an in-house employee?
The advantage as a consultant is that you're deep diving into the brand without any affections. You're able to see the brand in a larger perspective and therefore identify the brand challenges, which will form the strategy. And it's way easier to kill your darlings, when you're not an employee, where the brand sometimes becomes your identity.
How do you see the creative industry change in the coming years, and what will your part be?
The digital acceleration will increase more rapidly the coming years, however more importantly, we'll see content and communications with a genuine purpose. We all have a huge responsibility, and working with brands, we need to ask ourselves whether the brand reflects the world? Or if the brand's storytelling is yet another marketing stunt in the struggle of capturing the consumer attention. Genuine and authenticity are factors that are expected by the consumer now more than ever. So, the sooner we're able to work with the brands and seriously identify the brands DNA through the entire value chain creating an original story to tell future-wise, the better.
Is there anything else that you are passionate about at the moment?
I always felt very passionate about architecture, which still is a tremendous inspiration to me. It's fascinating how architects find the freedom to change the surface of our planet, to better fit contemporary life forming the future, and how the shapes actively contribute to everyday urban life.
Passion; also known as dedication, as hunger, it is the desire to destroy oneself for one’s art. To tear down, move, or start over in order to rebuild and expand. The feeling of not being able to let go. It is a human condition that most are bound by.
Even though we are JUST human, JUST women, JUST female, we all have that drive that makes us ‘more than’. It is what makes us-, our stories-, and our creations unique. From a job, to a child, to a hobby gone wild, we, and you, are more than JUST female. We have gathered some of the most inspiring Danish women that we know for a talk about passion, creativity, and the balance between worklife and homelife.
Let their inspiring stories, trials and errors be a reminder that we all can struggle, we can fail, but something will always have us return to that same place of passion. And maybe the point is not necessarily to succeed, but to have given it your all, and grown in the process.
Tell us about your passion, struggle, and successes!